Today I'd like to introduce you to Giovanna Velasquez, founder of the label Magenta 8, which produces beautiful, timeless boleros and jackets. I spoke to Giovanna about herself and her designs - read all about it below!
FoL: What is Magenta 8's philosophy?
GV: Our ethos is based on three parts. Firstly, our values. We are committed to a fault in what we do. We do not compromise with quality and standards, not only with our products but also with the people we work with. The second part is the garment or product, and last but not least, is our communication with people. We say what we do and we do what we say.
FoL: Do you have a signature product?
GV: Our signature product is our brand. We are known to have “an eye for details”, such as our linings or something within the product itself that reflects our tendency toward “small things”, which, to us, are the things that can make a real difference. Our current collection is called Hummingbird, and these gentle Peruvian birds are hand-drawn and illustrated on the satin linings. They carry a message of joy, hope and happiness.
GV: The vintage era, from the 30s Hollywood starlets to the 40s with its austerity and rationing. Tailoring was magnificent and items were investment pieces. But my favourite decade was the 50s: Christian Dior, Balenciaga and Chanel. This era for me was the one that had a strong effect on women: a time of liberation and equality, especially since they contributed to managing tasks that were always given to men. Empowerment is one word that I always have in mind when designing.
FoL: How can the readers get in touch with you or buy your designs?
GV: Readers can write to us at email@example.com for any queries, and if they are interested in buying any garments they can send an e-mail to firstname.lastname@example.org and we will gladly take their request.
Thanks, Giovanna, for chatting to me! And yes, Magenta 8 ships worldwide! Have you guys seen the film An Education, by the way? It's fantastic, and I think Magenta 8's designs would fit right in there.